Otter Creek Campground

As seniors at Tyler School of Art’s Graphic and Interactive Design program, we get the opportunity to create and make self-guided projects. I’m a lover of camping, so I knew right away I wanted to rebrand a campground. I love experiencing new places to camp, however, through my travels I have noticed that they do not have the best branding. As a response to this, I created Otter Creek Campground! The goal of this project was to brand this campground as aesthetically pleasing as possible. Some deliverables include a map, s’mores kit, patches, and postcards.

Art Direction - Soonduk Krebs